Our vision
A Broader Perspective for Business & Capital.
We look at business and private capital in the same strategic context. Decisions on ownership, financing and growth shape one another across markets and over time.
Strategic Advisory & International Development
A BroaderPerspective.
Independent advice for businesses and private capital facing complex cross-border decisions.
Explore our expertiseWho we are
Independent advice.
International reach.
Primekey is an independent advisory firm for businesses, owners and private capital.
Drawing on experience in international banking, we bring strategic, financial, corporate and technology expertise together. We help clients understand their options, design the right structures and coordinate implementation across jurisdictions.
Based in Dubai, we work across Europe, the Middle East, Russia and the CIS, and Asia.
Our mission
Bringing Clarity to Complexity.
We make complex decisions easier to understand and act on, bringing independent judgment, confidentiality and accountability to each engagement.
Our expertise.
Strategic & Corporate Advisory Strategy, business analysis and international growth.
We help owners and management assess performance, design corporate and financial structures, develop international business lines and evaluate strategic partnerships.
Corporate, Legal & Tax Structuring Ownership and governance across jurisdictions.
We evaluate holding structures, jurisdiction choices and arrangements for owning and managing assets. We assess legal, tax and regulatory implications with specialist advisers.
Banking & Financial Advisory Corporate and private banking, financial planning and banking relationships.
We help clients assess banking infrastructure and financial flows, engage with international financial institutions and prepare for their compliance requirements.
Investment Advisory & M&A Investment strategy, capital raising and corporate transactions.
We assess assets and investment opportunities, advise on raising capital and support acquisitions and disposals through transaction design, structuring and execution.
Wealth & Family Office Advisory Structuring and coordination for private and family capital.
We support family offices and beneficiaries with cross-border financial and tax planning and coordinate banking, legal and financial decisions around their long-term interests.
Technology, FinTech & Business Development Technology strategy, digital transformation and new ventures.
We advise on FinTech, AI infrastructure and process automation, and help clients develop technology projects and international partnerships.
Who we serve.
Business Owners & Corporate Groups
We support owners, companies, international corporate groups and holding companies with strategy, growth and decisions about how to structure their operations and ownership.
Family Offices & Private Capital
We advise family offices, families, beneficiaries and private capital owners on ownership, governance, investment and the coordination of specialist advisers.
Private Clients
We help private clients plan their finances, tax affairs and asset ownership across borders, taking into account banking and residency considerations.
Our approach
Integrated
Advisory.
We draw on international banking experience and a network of specialists. Our independent, multidisciplinary advice is confidential from the first discussion through implementation.
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Analyze
Review objectives, existing structures and material risks.
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Design
Develop options and compare their trade-offs.
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Structure
Define the corporate, financial and legal structure and prepare recommendations.
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Execute
Coordinate with specialists and support implementation.